The Streamer Framework

  Social Media for Streamers – Growing Beyond Twitch & YouTube When I first started streaming, I thought just going live was enough. If I put on a good show, people would find me. However, I quickly realized that streaming platforms alone don’t do much to help small streamers get discovered. Viewers weren’t just going to stumble upon my content—I had to bring my content to them. That’s where social media comes in. Whether it’s X(Twitter), TikTok, Instagram, or YouTube, these platforms allow streamers to reach new audiences, keep existing viewers engaged, and build a recognizable brand. If you want to grow beyond just pressing “Go Live,” a strong social media strategy is essential. Why Social Media Matters for Streamers If you’re only relying on Twitch or YouTube’s algorithm to get discovered, you’re leaving a huge opportunity on the table. Streaming platforms have limited discoverability, making it difficult for new viewers to find your content unless they’re actively searching...

  How to Plan Streams & Keep Viewers Engaged When I first started streaming, I didn’t have a plan. I just went live to see what it was all about. No schedule, no strategy, just me hitting that “Go Live” button and hoping for the best. It was fun at first, but over time, I started feeling a little lost. I didn’t really know what I was doing or where I was going with it. Even now, I’m still figuring things out. The biggest struggle for me has been not having a clear direction and sometimes doubting myself. It’s easy to look at bigger creators who seem to have everything perfectly planned and feel like I’m just throwing things at the wall to see what sticks. If I could go back—or even just give myself advice now—I’d say: plan your streams with purpose. Not just for the sake of going live, but to create something you can use beyond that moment. Having a plan makes it easier to stay confident, keep viewers engaged, and turn your streams into content that helps you grow on other plat...

  Crafting a Visually Unforgettable Stream  When I first started streaming, I didn’t put much thought into my visuals. I used basic graphics I found online—whatever seemed to fit what I wanted to represent at the time. But as I kept streaming, I realized that branding isn’t just about picking a cool overlay or a flashy logo. It’s about creating a look and feel that truly represents you while also making your stream a welcoming space for others. Over time, I’ve changed my name, rebranded, and constantly tweaked my visuals to better reflect who I am. One of the biggest lessons I’ve learned? It’s okay to change things up until you find what works for you. Your stream will evolve just like you do, and your branding should grow with you. For me, some things will always stay the same—like my love for purple and teal—but I’m always thinking about how I can make my stream feel more me. In this post, we’ll explore how to craft visuals that aren’t just eye-catching but also authentic ...