Streaming isn’t TV - Embrace the Experience

 Streaming isn’t TV - Embrace the Experience

When producing content for streaming platforms, it's common to encounter numerous pitfalls. Some of these have been discussed in earlier entries. Fixating viewership numbers, neglecting other responsibilities, or overspending can lead to significant issues if priorities are overlooked. However, upon further reflection, it becomes apparent that many of these challenges stem from a cultural inclination towards the traditional television format that still influences streamers.

TV’s Influence on Streaming

Television has significantly influenced our lives, becoming a natural reference point for many aspects of content creation, including streaming. Even if you didn't grow up watching TV, its impact on society indirectly shapes your approach to video content. Television shows' rhythm, duration, and presentation style have generally influenced our thinking about video production.

From the structure of graphics to the format of introducing oneself or interacting with guests, many streaming practices are rooted in the aesthetics of television. While we cannot entirely escape this influence, it's crucial to recognize where it benefits or hinders us. By understanding these influences, we can better shape our brand identity and make the most of the streaming format.

In the streaming world, many creators follow a familiar schedule format reminiscent of television programming. They establish regular streaming times, host themed events, and incorporate special features like holiday episodes or giveaways. Despite attempts to distance ourselves, remnants of television's structure are ingrained in the fabric of streaming content creation.

Influence and flexibility

Now, there's nothing inherently wrong with being influenced by external factors, as we have discussed previously. Understanding how these influences shape your content is key to determining what helps you and what hinders you. Over time, paradigms from television and similar formats become ingrained in our thinking, leading us to believe they're essential for success. However, success is subjective and aligns with what you enjoy, not necessarily what worked for others.

For instance, maintaining a rigid streaming schedule at the expense of your personal life raises questions about priorities. You're not bound by TV constraints; you're creating content for yourself. Flexibility is paramount, allowing you to adjust without sacrificing your well-being. Similarly, the pressure to uphold a perfect image compared to network standards can lead to burnout. While keeping your audience informed is essential, it's your choice of how detailed you want to be.

Remember, there's no quota to meet or fear of cancellation. You don't need marketing stunts or constant giveaways to sustain your channel. Feeling obligated to purchase every new game to stay relevant is common but unnecessary. Your audience will stick around for your content, regardless. It's okay to prioritize your well-being and enjoy the games you already own.

Final Thoughts

In the internet era, you're not bound by outdated network TV norms, especially if they don't benefit your streams or your well-being. Moreover, audiences aren't necessarily seeking content that adheres to certain criteria. Traditional TV's decline in favor of streaming platforms like Netflix and live platforms like Twitch underscores this shift in viewer preferences. Embrace the opportunity to break free from instinctual constraints and unlock the potential to innovate and create something truly extraordinary.